If the publisher prints the ad and the cost of the paper increases over the life of the agreement, the advertiser is understandable and accepts that promotional prices can be adjusted on a mandate to automatically reflect that increase when the cost of the paper increase comes into effect. PandaTip: This model of advertising agreement must be used by a company or individual to enter into an agreement with the advertiser, to promote products or services and to receive a commission from the company or individual. This advertising agreement focuses on online advertising and assets. However, it is also suitable for other more traditional forms of advertising (OOH, product placement, etc.). PandaTip: Change this list to change the types of ads that are excluded. PandaTip: This is the most important clause of the agreement and it is the most likely that is controversial, so it is important to design it very clearly. It is often preferable, especially when several products and services are promoted at different prices, to use a PandaDoc price table or table from an Excel table and include it here, or (if it is very broad) to add it as an appendix to this promotion agreement. An online advertising agreement is a document in which two parties, the publisher and the customer, form a relationship in which the publisher agrees to publish certain advertising content of the client on a website owned or operated by the publisher. The customer is usually an advertiser who wants a wider audience. Online advertising agreements generally apply only to certain limited types of advertising, such as banner advertising, clicks or media (for example. B, advertising for the photo or video). 7.4 If the advertiser owns or controls an advertising budget, it undertakes to use that budget in its entirety for advertising purposes and not for other purposes and to return an unused budget at the end of that advertising agreement. The publisher has the right to review the promotional rates set in this agreement at any time if the advertiser is informed of these rates.
The advertiser may terminate this contract from the date the new rates take effect, by communicating in writing within 30 days of the termination. In the case of such a termination, the advertiser is responsible for the ads published prior to termination at the current contract rate. The ”current contract rate” is defined as the billing rate in effect at the time of the offering.